My personal philosophy is just be as human as possible. The human element is really what makes it successful. Consumers want to communicate with the brand and feel like they’re apart of the company. They have questions and comments, it’s not a one-way street. I believe in listening more than speaking. I really like to see the inner-relationship come out and have them be apart of the company’s DNA. It’s also important to have people in place who are passionate about your brand, they need to be the biggest fans of all. Be original, measure everything, connect with your fans, and take risks. Stay on top of new trends but master what you already know, and learn what content your consumers are clamoring for.